Digital Marketing Strategy

Award Description and Focus

This award reflects the increasing focus on integrated digital marketing strategies adopted by many recruiters and covers websites as well as the use of social media and other online channels to target and communicate with graduates.

The website entered must be the site that is being used for the current recruitment year.

Award Assessment Criteria

The following guidelines were used to judge entries for this award.

  • Vision – what were you trying to achieve? (300 words max.)
  • Highlights – the highlights of what you did (300 words max.)
  • Stakeholder Engagement – who was involved and how? (300 words max.)
  • Impact – what were the quantitative and qualitative results? (300 words max.)

The winner of the 2013 Digital Marketing Strategy Award was Enterprise Rent-A-Car (Agency: Bernard Hodes).