Integrated Marketing Campaign

Last edited on 09 May 2013
Award Description and Focus

intergrated marketing

This award is intended to acknowledge the most successful and effective integrated marketing campaign during the recruitment year.

Award Assessment Criteria

Please use these guidelines to give your entry the best chance of success.

Entries to this award must comprise of two elements:

1. Tangible support material of the campaign elements – at least one set required

  • Examples:
    • Brochure
    • Videos
    • Direct marketing
    • Competitions
    • Events (photos)
    • Internet site
    • Banner advertising
    • Posters advertising
    • Media coverage
    • Exhibition materials (photos)

Please ensure that your hard copies are sent to Emma Godden, AGR, The Innovation Centre, Warwick Technology Park, Gallows Hill, Warwick, CV34 6UW by the awards deadline (Friday 3rd May)

2. A written summary of entry (1,200 words max.), submitted below in a Microsoft Word document. This summary must comprise of the following four sections:

  • Vision – what were you trying to achieve? (300 words max.)
  • Highlights – the highlights of what you did (300 words max.)
  • Stakeholder Engagement – who was involved and how? (300 words max.)
  • Impact – what were the quantitative and qualitative results? (300 words max.)

Entries for the annual Graduate Recruitment Awards are now closed. Winners will be announced at the AGR Conference on Monday 8th July.