Reports
AGR/Barkers National Graduate Media Audit 2006The AGR/Barkers National Graduate Media Audit is now in its fifth year and is the most comprehensive survey of graduate media available for practitioners. The NGMA surveys opinion of graduate recruiters and has become an invaluable tool in reviewing media spend. This year's report builds on previous surveys by also exploring how graduate recruiters judge effectiveness, even of non-tradtitional media channels, and delivers further insight into the role of media within the larger context of graduate recruitment.
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